Post by account_disabled on Dec 14, 2023 6:17:04 GMT
A well-planned content strategy and what metrics you should track? Goals and metrics Generate brand awareness – Make more people recognize your brand and know the products and/or services that your company offers. Metrics: Facebook likes, Twitter followers, YouTube video views, site or blog visits. Commitment to the brand – Have greater recognition of the quality of the content and create a relationship between the reader and him, which leads him to share with friends and acquaintances. Metrics: Share on social networks, number of pages visited on the site, low rejection rate, comments on posts. Educate the market – Educate people about the services and products offered by your company, seeking to show the solution to a problem they may have.
Metrics: Number of pages visited on the site, number of subscribers Phone Number List to your newsletter and RSS feed. Generate leads – Collect contact from potential customers to start a relationship and provide useful information and materials that mature the purchasing decision. Metrics: Conversions on landing pages, growth of the contact base. Generate sales – Increase the number of sales by guiding leads through the entire purchasing process and preparing them for decision making. Metrics: Number of sales, sales/leads. Cost per sale – Reduce the cost of sale. Reduce the time necessary and, consequently, the value spent when making a sale, resolve doubts and better prepare leads.
Metrics: Time spent to make a sale, number of sales, CAC (customer acquisition cost). Increase lifetime-value – Increase the profit that each customer generates for your company by hiring your service for longer, or increasing the number of times they make purchases in your store. Metrics: Contract time of each client, lifetime-value. Template to accompany metrics! Leave your email and receive it for free! Particularities of content marketing Experienced marketing managers and directors have a clear vision of the type of return they expect from a more traditional digital marketing action . We must remember that we are still migrating from offline, in which the return on investment of a campaign was difficult to measure, to digital, in which all consumer actions can be tracked and have some value assignment.
Metrics: Number of pages visited on the site, number of subscribers Phone Number List to your newsletter and RSS feed. Generate leads – Collect contact from potential customers to start a relationship and provide useful information and materials that mature the purchasing decision. Metrics: Conversions on landing pages, growth of the contact base. Generate sales – Increase the number of sales by guiding leads through the entire purchasing process and preparing them for decision making. Metrics: Number of sales, sales/leads. Cost per sale – Reduce the cost of sale. Reduce the time necessary and, consequently, the value spent when making a sale, resolve doubts and better prepare leads.
Metrics: Time spent to make a sale, number of sales, CAC (customer acquisition cost). Increase lifetime-value – Increase the profit that each customer generates for your company by hiring your service for longer, or increasing the number of times they make purchases in your store. Metrics: Contract time of each client, lifetime-value. Template to accompany metrics! Leave your email and receive it for free! Particularities of content marketing Experienced marketing managers and directors have a clear vision of the type of return they expect from a more traditional digital marketing action . We must remember that we are still migrating from offline, in which the return on investment of a campaign was difficult to measure, to digital, in which all consumer actions can be tracked and have some value assignment.